In the “male-dominated” world we live in, it should go without saying that sex sells. From ads for beer to cologne and clothing – (Seriously? Sex used to sell clothes?) – it seems that coming across a woman showing some ass and cleavage, an oiled-up muscular shirtless dude, or a romanticized combination of the two, is inescapable.
Albeit there are levels to this sexism shit, much example isn’t required to support this statement; the promotion of a product by way of exploiting what we perceive as attractive on the human body boils down to how
lustful horny, sexist, and over-sexualized we are as a society.
I present this question due to an article I recently came across that details how the KFCB (Kenya’s Film Classification Board) had forced Coca-Cola to pull a kissing-scene in one of their recent commercials due to it being in “violation of family values”.
Now, with Kenya being the 7th most popular destination for sex tourism, it caused me to have quite a raised-eyebrow considering their pulling of the commercial above whose kiss in question commences at the 36 second mark and promptly ends at the 39th. On a side note – the kiss has already been edited out in most versions of the commercial on Youtube – luckily I was able to find this Hungarian version.
In regard to what action is taken by the Kenyan government, the consensus is that, well, there isn’t any.
Now, before we begin to allow our imaginations to run wild and paint Kenya (more specifically Nairobi) along with the destitute and fucked up Africa we’ve been conditioned to see as a whole, know that there is a robust, beautiful, damn near utopian side to it. In 2016, Africa (A continent, y’all. Consisting of 56 countries that vastly differ from one another as all countries do in some way or another) isn’t as poor as we’ve been told to believe it is.
According to estimates from UNICEF that I pulled from this pdf file I came across (which is definitely worth checking out) an estimated 30,000 children are actively involved in the sex-tourism syndicate that is quite frankly booming throughout the country and more specifically in Nairobi.
I say all of this in an attempt to make sense of ordering a re-edit to a commercial funded by a worldwide campaign such as Coca-Cola Brand.
Since Kenya is a country whose population, according to a 2013 census, stands at around 44.35 million, with 18 million of the population living in extreme poverty, who exactly would be tempted by the Cola flavored devil on the shoulder that is their TV screen to engage in a random library hook-up, let alone buy a Coke?
With such a large prostitution problem on their hands, fueling their country by way of tourism or not, isn’t it a bit ass backwards to worry about two people kissing in a fucking Coca-Cola commercial? The only people in Kenya that would possibly have access to seeing the imagery in question are those that exist outside of the poverty that plagues the 18 million in it, so whose “family values” are truly being upheld and protected here?
Easier said than done but in my far-removed American opinion, Kenya has to take care of their prostitution problem before they can claim that a “racy” two-second kiss “violates family values” when they’re number 7 on the list of the most popular destinations for sex-tourism.