The Recording Industry of America has decreed that, in order to adapt to the new streaming-focused climate of music consumption today, 150 streams of a single song (via Spotify, Google Play, etc.) is equal to one sale. This new rule has now given out gold and platinum (some multiplatinum) statuses to many LPs which have been on the cusp for quite some time now.
Amongst those newly joining the 1 million sales club are Big Sean’s Dark Sky Paradise, Coldplay’s Ghost Stories, and Kendrick Lamar’s critically lauded To Pimp A Butterfly. Thanks to this new sale-measuring tactic, The Weeknd’s lastest LP, Beauty Beyond the Madness, has now gone double platinum. Synth-pop sensation Halsey’s eponymous debut is now certified gold, and DC rapper Wale now has two more gold plaques to add to his list of achievements, for his 2011 LP Ambition and mixtape (!!!) More About Nothing. The biggest milestone made via this new rule is the King of Pop himself, Michael Jackon’s 1982 classic Thriller going a whopping 32x platinum.
It’s going to be interesting to see what albums, new and old, will benefit from the new policy the RIAA has put into place. It’s about time that streaming is taken into account when measuring the sale of music, as it is THE most common way young people consume music these days after all. So if you want to help your favorite artist or band push towards a plaque, just leave their album on loop when you leave for work every day, and you’ll have done your part.