Media-savvy millennials are increasingly the designers and the designed. Their identities are just as fluid as the content they consume. They’ve become interculturally connected through multiple platforms; it’s a big, fragmented family constantly embracing and challenging their shared values. And everyone, from consumers to content producers, is still trying to understand the content flow. Consistent storytelling just may be the answer for this evasive generation.
There simply isn’t a single way to operate in digital media. Content consumption habits are sporadic because platforms are somewhat disposable. But publishing interpersonal stories through multiple platforms creates a loyal following. It’s exactly why OogeeWoogee is using every available means to cultivate its voice.
I coalesced OogeeWoogee’s digital story with mine at the Twitter Headquarters in San Francisco. My speech was part of the DREAM symposium hosted by Hampton University. The event featured media personnel from Google Ventures, Ebony Magazine, Linkedin, and Bloomberg.
It was important for me to shed light on international travel, human interconnectedness, and the rise of multicultural millennials. In order to suceed in the digital space, we have to increase our intercultural competence. In other words, millennials are simultaneously civic-minded and empathic toward other cultures. And that’s all because of better representation in the stories we create and share, especially here at OogeeWoogee.
As Fusion president Boris Gartner observed in his article, Reaching Multicultural Millennials Anytime And Anywhere:
“Millennials are part of a digital-first generation that prioritizes viewing content on smartphones through visually appealing new social networks. The key is to understand how this group consumes content and how their influence travels across channels through multiple platforms, and then develop native stories of interest for each.”
They’re interested. It’s up for publishers to be more consistent with their character-driven product.